I don't need an AI agent to be an executive assistant. I need it to be a wife.
I need someone who anticipates my needs, not just something that does the tasks I give it.
Sonia Baschez, a marketing entrepreneur and podcaster, has gone viral for stating that she wants an AI agent to be a "wife" rather than an "executive assistant" (Business Insider). She argues that she doesn't require an AI to perform random, one-off tasks such as booking flights or making dinner reservations, but rather an AI that anticipates her needs and handles personal and family-related tasks, particularly those related to her children's school and activities.
This includes managing paperwork, scheduling, and messages. Baschez believes that having an AI agent that can handle these tasks more efficiently would allow her to focus more on her business and family life, reducing the emotional labor and mental load she currently experiences. While the metaphor of an AI being a "wife" rather than a "husband" is a gendered stereotype, Baschez acknowledges it as a useful shorthand for people to understand potential uses of AI agents.
She is currently testing Muse, Instinct, and Dot to determine which AI agent performs best and is easiest to use, but she warns that having multiple AI "wives" can be overwhelming.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
