How Arrowhead Is Using Voice AI To Fix The Gaps In Enterprise Sales And Support
For years, enterprises hired thousands of human executives to sell loans, answer customer queries and recover abandoned sales. Yet, even…
Arrowhead, a startup founded in 2022 by Devyani Gupta and Vengadanathan Srinivasan, has been revolutionizing enterprise sales and support through the use of voice AI. With traditional human-driven phone processes struggling to keep pace at enterprise scale, the founders recognized that automating these processes would be crucial for reaching every lead on their lists.
Initially, Arrowhead built a conversation intelligence tool to analyze sales calls and identify mis-selling and compliance violations, starting with clients like edtech platform upGrad. However, with the rise of Generative AI in 2023-2024, the founders realized that analyzing human calls would soon become obsolete. This led to a pivot towards AI voice systems in late 2024, focusing on enterprise workflows.
Arrowhead's AI stack is built from the ground up, with fine-tuned small language models (SLMs) and proprietary text-to-speech (TTS) models trained on custom speech datasets. The startup ensures latency and conversational quality, achieving response latency below 500 milliseconds for natural-sounding phone conversations. By incorporating emotion-aware speech synthesis and hosting proprietary language models, Arrowhead can deliver empathetic and contextually appropriate responses in multiple Indian languages.
With over 90% of users unable to distinguish Arrowhead's voice agents from human representatives, the company has moved beyond pilots and is now powering autonomous voice systems for leading banks, NBFCs, e-commerce platforms, and healthcare providers.
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