Gunna Launches SB The Label Imprint & Releases ‘Pop It’ Video With Tennis Star Coco Gauff: ‘A New Chapter for Me’
The Atlanta rapper announced his Splurge album in September.
Atlanta rapper Gunna officially launched his own record label imprint, SB The Label, in partnership with Atlantic Records on October 9. The label will be the starting point for emerging artists such as Casper Bluff, Dracc and Nechie, who previously collaborated with Gunna on the 2025 single "I Can't Feel My Face." Gunna stated that SB The Label represents a new chapter for him, as it allows him to expand his creative horizons and represent his future direction.
Atlantic Music Group CEO Elliot Grainge expressed his gratitude and honor at Gunna's choice of AMG as his partner for this venture. Gunna's previous 2025 album, "The Last Wun," was released through Gunna's YSL imprint and 300 Entertainment. The "Drip Too Hard" rapper hinted at his future label situation in a September interview with Forbes, saying he is "in the works" and that there are ongoing discussions about who will be behind him and support his projects.
Gunna also revealed the title of his next album, "Splurge," teasing that it will mark his progression to an upper echelon artist. The 33-year-old rapper debuted the "Pop It" video on October 9, featuring tennis star Coco Gauff. The lavish visual showcases Gauff serving the ball into the net, with the ball hitting Gunna in a damask carpeted tennis court.
The scene then transitions to a stunning cliffside mansion, where Gunna arrives in a helicopter with his love interest and performs alongside a fleet of exotic sports cars.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
