Geringes Interesse an Luxus: Kein Ende der Talfahrt: Porsche verkauft weniger Autos

Porsche, the struggling luxury sports car manufacturer, reported another drop in sales figures due to challenging conditions in key markets such as China and North America. In the first nine months, the company sold 178,532 vehicles worldwide, a 16% decline. The automaker criticized discount campaigns, stating that it is maintaining a value-oriented sales control and balancing supply and demand.

One reason for the reluctance to purchase in the Middle Kingdom is that money is not as easily available for affluent Chinese due to the real estate crisis. Porsche recorded a 33% decrease to 21,493 vehicles in the first nine months. The focus is on long-term brand development rather than short-term volume targets. In North America, the decline was 13%, with 56,088 cars sold.

This was mainly due to the discontinuation of the combustion variants of Boxster and Cayman, which will only receive electric propulsion in the future. Deliveries in Europe dropped by 11% to 44,949 sports and off-road vehicles, and in Germany by 7% to 20,954 cars. The decline in overseas and growth markets was nearly a fifth less.

The Cayenne remains at the top of the model ranges, with sales down 2% to 59,586 vehicles. Its full-electric variant has already produced 7,002 vehicles since the summer. The Porsche 911 increased by 12% to 42,217 cars. The Macan delivered 51,025 vehicles, a 21% decrease compared to the previous year, including 23,029 units of the electric variant.

The Macan with a combustion engine was still delivered 27,996 times. The model will not be produced after summer 2026. New CEO Michael Leiters is radically restructuring the VW subsidiary, aiming for exclusivity, new models, and higher profits, but also significant cost, organizational, and workforce cuts. The automaker grew significantly in recent years but wants to become independent of high production volumes in light of falling sales figures.

The profit threshold will be set at less than 200,000 vehicles sold in the future. Many parts of the group are now geared towards producing 350,000 cars, according to Leiters. In Porsche's home, around 9,000 jobs are being cut, alongside decommissioning programs at the Leipzig plant and subsidiaries.