Four Seasons, Ritz, Banyan y SLS se lanzan a por los pisos cinco estrellas

The luxury residential market is evolving, with high-budget buyers seeking an experience beyond living in prime locations and owning the most exclusive buildings. Promotions known in the real estate industry as branded residences stand out for prioritizing comfort, lifestyle and custom services tailored to the level of the world's most luxurious hotels.

The arrival of significant fortunes, especially from Latin America and the United States, has placed Spain as a leader in Europe and the tenth globally in the number of projects under development, according to Knight Frank's 2026/2027 Residence Report, which analyzes nearly 1,800 operational and planned projects worldwide with over 300,000 residences from more than 200 brands.

Currently, Madrid, Marbella, and Barcelona host five complexes linked to prestigious brands such as Four Seasons, Mandarin Oriental, Epic by Fendi, and Hyatt, and over the next three years, thirteen more developments are projected, multiplying the number of residences with these features by five, reaching nearly 800 units. Four Seasons residences are set to launch near Puerta del Sol in Madrid.

The first branded residences in Spain were Four Seasons, with 22 exclusive units located in the heart of Madrid, near the Puerta del Sol and the luxury hotel of the same brand. The sale of these residences was completed before their delivery in October 2020 at an average price of 15,000 euros per square meter. Four Seasons is now working on a new branded residences project in Marbella, yet to be defined, which could launch from 2029.

The Four Seasons residences, located in the heart of Madrid next to the luxury hotel of the same brand, marked the urban and commercial transformation of Calle Alcalá, between Plaza de Cibeles and Canalejas. This development served as a benchmark for the interest of potential buyers. After the Four Seasons residences, came Hyatt Regency Hesperia Madrid, on Paseo de la Castellana 62; Mandarin Oriental Residences Barcelona, on Paseo de Gracia 111; Mandarin Oriental Residences Madrid, on Hermosilla 47; Epic Marbella Furnished by Fendi, in one of the most coveted residential areas of the Costa del Sol.

These projects will be joined by Ritz Residences Madrid, in Goya 14, marking the debut of branded residences from the brand linked to the famous Swiss hotelier Cesar Ritz. Also to Madrid will arrive next year the residences from the Asian insignia Banyan Tree, on Calle Padilla 32; SLS, from the joint venture between Ennismore and Accor, on number 40 of Calle Las Infantas; and Casa Lamar, on Cedaceros 9.

Madrid hosts the first Ritz branded residences. The project Ritz Residences Madrid (provisional image) will have 29 luxury residences.