Diet Coke can price hits record Rs 70
New Delhi: Major beverage companies have recently increased the price of Diet Coke in 330 ml cans to a record-high of ₹70, up from ₹50. This price hike is due to tight supplies and a 30% year-on-year surge in the cost of can-grade aluminium. Despite the cans made at Coca-Cola's own plants still displaying the ₹50 price, an independent bottler for Coca-Cola stated that the increase in aluminium can prices is unsustainable.
The supply crunch of aluminium can prices, a fallout of the West Asia war earlier this year, has impacted India's highest-selling sugar-free drink. A Coca-Cola spokesperson said that they recommend independent trade partners to charge the MRP printed on the pack. Despite being available at multiple price points across markets, Diet Coke is being sold at ₹70 for 330-ml cans in offline stores, supermarkets, and on quick commerce platforms such as Blinkit and Zepto.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
