DFI Retail Group says it will continue to invest in Hong Kong supermarkets
Hong Kong-headquartered DFI Retail Group, which owns and operates the city’s largest supermarket network, says it will continue to invest in new stores even though consumers remain cautious. Darren Chan, the group’s managing director for food in Hong Kong and Macau, said DFI – whose supermarket chains include Wellcome and Market Place in Hong Kong – was also “looking for opportunities to…
DFI Retail Group, a Hong Kong-based company owning the city's largest supermarket network, has announced continued investment in new and existing stores despite consumer caution. Managing director Darren Chan stated that the group is "looking for opportunities to strengthen" its network where there is "clear customer demand and attractive long-term returns."
DFI operates stores such as Wellcome and Market Place, with a total of over 325 stores serving more than 14 million customers monthly. Chan oversees the group's expansion in Hong Kong and Macau, as well as its branches in Macau like 3hreesixty and Oliver's. The company has been employing strategies to boost sales amid increased Hong Kong residents traveling to Shenzhen for cheaper shopping.
DFI has partnered with CJ Foods, a South Korean food company, to enhance their Korean food offerings, expected to generate over US$22 million in sales. Market Place launched "Taste of Australia," featuring over 70 Australian brands and 200 new products. While Hong Kong's overall retail sales grew 8.5% year-on-year in the first eight months, supermarket sales only rose 1.4%.
Written by urgent.news from South China Morning Post - Hong Kong's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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