‘Coven Academy’ Secures Gen Alpha Following With Over 11 Million Hours Viewed in First Week | Exclusive

The series "Coven Academy," an elite magic boarding school for teens, has captivated Gen Alpha audiences, amassing over 11 million hours watched within its first week of debut on Disney+ and Hulu. The show, featuring episodes ranging from 10 to 15 minutes, debuted on October 1 on Freeform but officially began streaming on Disney+, Hulu, and Freeform on demand the following day.

"Coven Academy" soared to the top spot among teen viewers (12-17) in its premiere weekend and secured a place within the top five shows among all viewers, as per Nielsen data. The series' popularity extended beyond streaming platforms, with a staggering 30 million social media views, including 18 million on TikTok, 11 million on Instagram, and 2.4 million on YouTube.

Embracing the TikTok-obsessed Gen Alpha audience, "Coven Academy" introduced shorter episodes, or "chapters," in its first season consisting of 21 10-15 minute installments. Creator Tim Federle cited cliffhangers and character-driven moments as key factors in the show's success, addressing the challenge of breaking through in today's entertainment landscape.

"Coven Academy" is set in New Orleans' haunted heart and revolves around three teenage witches and their warlock peers, navigating ancient supernatural wars, forbidden love, and the struggle to protect their city and themselves. The series stars emerging Disney stars, such as Malina Pauli Weissman, Malachi Barton, Jordan Leftwich, Ora Duplass, and Louis Thresher, alongside notable actors Tiffani Thiessen, Devon Sawa, and Brendon Tremblay.