Bill Murray Is a Ghostbuster Once Again... in a Car Ad
Bill Murray has reprised the role of Dr. Peter Venkman in a new advertisement for Rivian electric vehicles that sees the original Ghostbuster respond to a call of Slimer terrorizing a suburban house by pulling up in the "Ecto-R1," aka a Rivian R1S SUV decked out like the original Ecto-1 ambulance/hearse.
Bill Murray has once again donned the costume of Dr. Peter Venkman for an advertisement featuring Rivian electric vehicles. The 70-second spot shows Murray responding to a Slimer scare in a suburban house by arriving in a specially decked-out Rivian R1S SUV, dubbed the Ecto-R1. The advertisement highlights a Halloween-themed software update available for Rivian R1S, R1T pickup truck, and new R2 SUV models.
Owners can access a Ghostbusters-themed interface on the car's main touchscreen display, play games like Mallow Mash, uncover hidden Easter eggs, and enjoy custom sounds and themes. The special Ghostbusters Halloween mode will be available in Rivian vehicles from today until November 2. Rivian recently unveiled its R2 model, priced at $45,000, with the fully loaded Performance version starting at $58,000.
Murray last portrayed Dr. Venkman in the 2024 film "Ghostbusters: Frozen Empire," which received mixed reviews from critics. The last Ghostbusters video game was released in 2022 as "Spirits Unleashed," an asymmetrical multiplayer game that received an average rating from reviewers.
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