Autobauer: Einbruch um 16 Prozent – Porsche liefert weniger Fahrzeuge aus
Porsche verliert in allen Märkten, doch in China sinken die Absätze dramatisch. Die neue Strategie von Chef Michael Leiters kommt an der Börse bisher nicht an.
Autobauer Porsche reported a 16% decline in deliveries, with only 178,532 vehicles shipped in the first nine months of the year compared to 212,509 a year earlier. The steepest drop occurred in China, where deliveries plummeted by a third to just 21,493 units. The main reason for the decline is the lackluster sales of the new Taycan electric sports car, which struggles to compete with cheaper Chinese rivals.
Porsche's CEO, Michael Leiter, presented a strategy called "Sports Car Foundry 35," which aims to offer fewer models with higher production volumes and higher prices. The company is focusing on popular sports cars, attractive derivatives, and further developing its customization options. Despite the decline, the iconic 911 model saw a 12% increase, reaching 42,217 units.
The Cayenne SUV also remained relatively stable with a 2% decrease. However, the Panamera four-seater sedan suffered a 33% drop in sales. Porsche plans to raise prices of high-end sports cars by about 20% and has a new model in the pipeline that will bring the brand back into the premium sports car segment, competing with Ferrari. The company plans to cut its workforce by a quarter and eliminate 40% of management positions.
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