Apple Scales Back iPhone 18 Orders as Price Hike Cools Demand
Apple has reduced its orders of components for the latest iPhones for October by at least 15%, Reuters reported Friday, citing a paywalled article by Nikkei Asia. The cuts include components for Apple’s newly launched iPhone 18 Pro and iPhone 18 Pro Max, according to the report. Apple has grown more cautious on shipments as […] The post Apple Scales Back iPhone 18 Orders as Price Hike Cools…
Apple reportedly reduced component orders for the iPhone 18 Pro and iPhone 18 Pro Max by 15% to 20% amid softer demand, according to Nikkei Asia. The cuts come after Apple asked some suppliers to decrease production, citing increased memory chip costs and competition for memory supplies in the AI data center market. The price hikes for the premium models, starting at $1,199 and $1,299 respectively, also coincide with Apple's first foldable phone, the iPhone Duo, launching at $1,999.
While higher prices could offset some decline in unit sales, the impact on revenue depends on the number of phones sold and customer preferences.
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