Amazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours.
Amazon says its "About You" profiles use information from its services, not outside data. Here's how to edit your recommendations.
Amazon's "About You" pages have become popular, often resulting in humorous and sometimes insightful descriptions of customers. The profiles are based on activity within Amazon's services, not data from outside sources. This includes purchases, searches, reviews, lists, and conversations on Alexa Shopping. Users can edit or remove specific details from their page, but this does not erase the data Amazon has collected.
While the page provides some transparency into Amazon's recommendations, social media users have found the conclusions amusingly specific, ranging from physical attributes to assumptions about family members. Amazon explicitly states that it does not gather data from third parties for the "About You" feature. The details are generated from the customer's own activity on Amazon, such as buying cat food or children's clothing.
Users can request changes or deletions, but this only affects how Amazon uses the information for personalization, not the removal of the data itself.
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