Why Gary Vaynerchuk Is Putting Everything Into Collectibles Brand ‘VeeFriends’: ‘It Could Be the Biggest Business I Ever Build in My Life’

Private Equity Wanted More Growth. Schoolhouse Paid the Price.

Schoolhouse had loyal customers and a clear identity when Food52 acquired it for $48 million. Then came the push to expand products, marketing, and operations.

3h ago ·inc.com

Validating your idea is not customer discovery

“We’ve validated the idea.” I hear that sentence from founders more than almost any other, and it usually comes with evidence. Thirty people loved it. Two hundred joined the waitlist.

• Validating ideas, not customer discovery: Focus on real problems, not opinions.
• Avoid confirmation bias: Ask open-ended questions about past problems and costs.
• Target behavior, not demographics: Identify customers who face the issue firsthand.

3h ago ·eu-startups.com

Inside Omaha Steaks efforts to ditch marketing bull and attract Gen Z

The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.

3h ago ·marketingdive.com

Wemade Connect Officially Launches ‘MAkeDrama: MAD’ Worldwide

Global service expands to North America, Europe, Taiwan, and other key regions with a ‘Unified Global Build’ Launches on the Apple App Store, introducing the new partner “Isabelle” and the “Aura…

3h ago ·financialpost.com