Trump says you're an 'enemy' of the White House if you don't support his AI rebrand
President Donald Trump said "anyone" who still calls it artificial intelligence is an "enemy" of the White House.
President Donald Trump urged others to adopt his preferred term for artificial intelligence, claiming those who resist will be dubbed enemies of the White House. Speaking at a tech event in Washington in July 2025, Trump announced that anyone not utilizing the terms "super intelligence" or its abbreviation "SI" would be seen as adversaries.
The White House has vowed to punish companies or individuals who refuse to comply with this new terminology, which Trump deems more accurate and "highly accepted." The move has sparked debate over potential First Amendment violations if enforced. Despite Trump's directive, not all tech firms have heeded his call. SpaceX CEO Elon Musk announced that the company's AI unit, previously named SpaceXAI, would be rebranded as SpaceXSI.
However, SpaceX's X account still displays the old name, indicating the extent of compliance remains uncertain. OpenAI's leader, Sam Altman, has dismissed the notion of renaming his company, despite discussing "super intelligence" extensively. The White House's executive order requiring federal departments and agencies to use "Super Intelligence" and "SI" in official communications does not apply to private-sector companies, leaving the impact on the broader AI landscape largely speculative.
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