Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
The Independent 's David Phelan on Wednesday interviewed Apple's executive chairman Tim Cook at Apple's U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple's CEO. Ternus, who was previously Apple's hardware engineering chief, succeeded Cook as Apple's CEO on September 1 . Cook said the transition "started years ago." "It's…
In an interview with The Independent's David Phelan, Apple's executive chairman Tim Cook discussed the transition of leadership at the company. Cook revealed that John Ternus, previously Apple's hardware engineering chief, took over as CEO on September 1, just eight days before the unveiling of the iPhone Duo. Cook explained that the transition had been planned for years, aiming to create a textbook example for others to emulate.
He expressed satisfaction with the smooth transition, stating that everything had unfolded exactly as he had envisioned. Cook emphasized that stepping down allowed Ternus to gain immediate momentum, which he believed was crucial for the company's continued success. The iPhone Duo, set to be released in a few weeks, was highlighted as a major reason for Cook's decision.
Cook had the challenging task of succeeding the late Steve Jobs, but he provided Ternus with advice to make the CEO role his own. Cook also discussed Apple's new educational program for young people in the creative industries, emphasizing the company's commitment to giving back and sharing its creative talent. Lastly, Cook touched on the new Apple Music Hall in the company's Battersea headquarters, praising its unique design and dedication to live performance.
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