Telecel Ghana unveils Project X with Black Sherif partnership

Telecel Ghana has introduced Project X, a new campaign in collaboration with renowned Ghanaian musician Black Sherif, designed to engage the younger demographic while promoting the Telecel Cash platform. During the announcement, Telecel Ghana's Chief Executive Officer, Ing. Patricia Obo-Nai, emphasized the synergy between the dynamic Telecel brand and Black Sherif's influence and narrative.

She disclosed that the initiative would continue throughout the upcoming year, with the artist unveiling a variety of surprises for consumers via his social media channels. "Each month, there will be something unexpected, and he will share it in our name for Telecel Cash," she explained. Ing. Obo-Nai also underscored the safety of Telecel Cash, guaranteeing that customers' funds remain secure as long as they safeguard their passwords and passcodes.

"We aimed to showcase the reliability and security of Telecel Cash, ensuring your money is in safe hands," she affirmed. Black Sherif, the campaign's focal point, urged Ghanaians to utilize Telecel Cash and monitor his social media profiles for updates on the project. He promised exclusive codes, complimentary transactions, gifts, and other rewards for consumers on his TikTok, Snapchat, and Instagram accounts.

"When you see me, it's not just talk, not just music. I bring a Blacko code. I will share codes for free transactions, gifts, and tokens," he stated. Project X is anticipated to strengthen customer interaction and stimulate greater utilization of the Telecel Cash wallet and Telecel Play application.