Telecel Ghana launches CARE Month with customer rewards and community outreach

Telecel Ghana has initiated its annual CARE Month in October 2026, focusing on rewarding customers, supporting employees, and providing educational and health services to communities. The campaign aligns with Global Customer Service Week and uses the global hashtag #TheCAREme, alongside the company's slogan, "CARE That Counts."

Throughout October, customers can expect appreciation visits, surprises, rewards at retail outlets, loyalty redemption campaigns, and personalized service for both individual and business clients. Mercy Dawn Akude, Telecel's General Manager of Customer Operations, emphasized that the initiative aims to translate customer appreciation into tangible improvements in service delivery.

She noted that CARE Month highlights the company's commitment to celebrating customer loyalty and empowering employees to deliver even better service.

The month commenced with Telecel's observance of the International Week of the Deaf through its Super Care initiative, which focuses on accessible and inclusive customer service. Additionally, Telecel plans to conduct customer experience training, foster interactions between frontline staff and management, implement peer recognition programs, and offer mental health and wellness sessions. Team-building activities are also part of the program to enhance collaboration across operations.

The Telecel Ghana Foundation will spearhead two community programs in the Volta Region during the celebration. In Hohoe, students at the Volta School for the Deaf will receive practical training in science, technology, engineering, and mathematics to develop digital skills and improve future opportunities. In Ho, the Foundation will organize free community health screenings, including breast cancer education and screenings, to promote preventive healthcare.

Akude stressed that the campaign's success will be evaluated based on the value its activities bring to customers, employees, and communities. She urged the team to move beyond good intentions and deliver care that creates real, measurable value. Telecel Ghana views this month-long program as part of a broader strategy to strengthen customer relationships through improved engagement, prompt responses, and practical community support.