Telecel Ghana launches CARE Month with customer rewards and community outreach

Telecel Ghana has initiated its annual CARE Month in October 2026, a campaign centered on customer rewards, employee support, and community outreach. This initiative aligns with Global Customer Service Week and adopts the theme "The Extra Mile", complemented by the company's own slogan, "CARE That Counts". Throughout October, customers can expect appreciation visits, surprises, rewards at retail outlets, loyalty redemption campaigns, and tailored service engagements for both individuals and businesses.

Mercy Dawn Akude, General Manager of Customer Operations at Telecel Ghana, emphasized the importance of translating customer appreciation into tangible service enhancements. CARE Month underscores the company's commitment to celebrating customer loyalty and empowering its workforce to deliver even superior service.

The festivities kicked off with Telecel's observance of the International Week of the Deaf through its Super Care initiative, which focuses on accessible and inclusive customer service. Additional activities include customer experience training, frontline staff and management interactions, peer recognition programmes, mental health and wellness sessions, and team-building exercises, all aimed at enhancing employees' ability to address customer needs effectively and improve cross-departmental collaboration.

The Telecel Ghana Foundation spearheads two community-focused programs in the Volta Region. In Hohoe, students at the Volta School for the Deaf will engage in practical science, technology, engineering, and mathematics training to bolster their digital skills and open future opportunities. Meanwhile, Ho will host free community health screenings, encompassing breast cancer education and screenings, to promote preventive healthcare.

Akude highlighted the campaign's success will be gauged by the tangible value its activities generate for customers, employees, and communities, urging the company to move beyond good intentions and deliver meaningful care. Telecel Ghana views this month-long program as part of its broader strategy to fortify customer relationships through enhanced engagement, prompt responses, and practical community support.