Shakira Promotes New Initiative for Latin American Women to Learn About AI

Colombian singer Shakira has launched an initiative called "AWS Entrena Latinas," aimed at expanding access for Latin American women to training in technology and artificial intelligence (AI). Developed in partnership with Amazon Music, Amazon Web Services (AWS), and the non-governmental organization Laboratoria, the program seeks to empower women in the technology sector.

Shakira's Pies Descalzos Foundation, founded in 1997, focuses on providing quality, inclusive education to children in vulnerable communities and those affected by displacement and violence in Colombia. By collaborating with AWS and Laboratoria, the initiative aims to reach one million women by 2028 and increase female participation in the technology sector from the current 26% to 50%.

The program will begin in Colombia with introductory courses and AWS certifications in artificial intelligence for students and mothers affiliated with the Pies Descalzos Foundation. These sessions, which will be conducted via live presentations and recorded for later viewing, aim to provide women with the skills and knowledge necessary for new professional opportunities in areas such as music and technology.

With 78 million new jobs expected worldwide by 2030, particularly in technological fields, and an estimated 97% of companies using artificial intelligence by 2028, Shakira's initiative aligns with global efforts to promote continuous learning and the development of new skills. The announcement of the initiative comes as Shakira concludes her residency in Madrid, where she will perform her final concert on October 12, alongside Maluma, Beele, and Dani Martin.

Following the tour, Shakira will continue her "Las mujeres ya no lloran" tour in Bishkek, Kyrgyzstan, and in front of the pyramids of Giza, Egypt.