Santos FC agree Torcedor Premiado sponsorship, via NR Sports partnership
Santos Futebol Clube will have a new sponsor. In partnership with NR Sports, the club has reached an agreement with Torcedor Premiado, whose brand will appear on its shorts through the end of 2027. Th...
Santos FC, a historic Brazilian football club, has announced a new sponsorship deal with Torcedor Premiado, facilitated by the partnership with NR Sports. The brand of Torcedor Premiado will be featured on the team's shorts until the end of 2027, with the agreement kicking off during the upcoming match against Flamengo at Vila Belmiro. This sponsorship is unique as it ties fan subscriptions directly to revenue generation, with a portion of the earnings from Santos FC supporters' subscriptions being returned to the club.
Subscribers of Torcedor Premiado will receive monthly "Vale Bonus" credits, which they can use to access various benefits and offers from partner brands. These credits are also awarded based on the number of goals scored by the Santos FC team; each goal scored earns the subscribers an additional 100 credits. The minimum benefit for subscribers is a guaranteed 500 credits per month, including a bonus of 100 credits upon signing up or renewing their subscription.
This innovative sponsorship model not only boosts brand exposure for Torcedor Premiado but also provides an economic benefit for Santos FC through increased subscriber engagement. Marcelo Teixeira, the president of Santos FC, expressed enthusiasm about the partnership, stating that it aligns with the club's values of fan connection and interaction. Neymar da Silva Santos, president of NR Sports, highlighted the potential for this partnership to generate substantial revenue for Santos FC during its period of rebuilding.
Founded in 2024, CRMBonus is a Brazilian technology company specializing in customer relationship management (CRM), customer loyalty, and consumer engagement. The company has partnerships with over 3,000 brands across Latin America and has generated more than R$ 7.5 billion in incremental revenue for its clients. In 2025, CRMBonus secured a R$ 400 million investment, making iFood its second-largest shareholder.
The company's portfolio includes various CRM and loyalty solutions, such as Giftback, CRMBack, CRMAds, and the newly introduced Vale Bonus.
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