Queensland is leading Australia’s fight against illicit tobacco. Should other states follow suit?
Policies that encourage less tobacco use overall are critical to tackling the illicit tobacco problem.
In late 2025, Queensland experienced a 55% surge in legal tobacco sales compared to July 2025, while the national market remained stable. This surge suggests that many consumers who previously turned to illicit tobacco have returned to purchasing legally in Queensland. The Australian Council on Smoking & Health credits Queensland's comprehensive approach to illicit tobacco control, which includes a formidable enforcement team and stringent penalties for illegal sales.
This strategy has led to a swift crackdown on illicit tobacco outlets, with over 159 stores closed since November 2024. Other states, such as Victoria, have lagged behind in enforcing such measures, only activating 14 enforcement officers in February 2026. However, Victoria is now strengthening its enforcement laws, potentially matching Queensland's strict measures.
Despite the increase in legal sales, calls to Queensland’s Quitline surged by double following the enforcement blitz, indicating a strong public interest in quitting smoking. Experts propose that reducing the number of smaller tobacco retail outlets, which have been a significant source of illicit tobacco, could further aid in curbing the illicit trade.
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