PLDT, Smart partner with Capillary for loyalty platform
PLDT Inc. and its wireless subsidiary Smart Communications Inc. (Smart) have partnered with Capillary Technologies to transform and unify their loyalty ecosystem across mobile, broadband and partner engagement platforms.
MANILA, Philippines — Telecommunications giant PLDT Inc. and its wireless subsidiary Smart Communications Inc. have teamed up with Capillary Technologies to develop a unified loyalty platform across their mobile, broadband, and partner engagement services. Through this collaboration, Capillary will provide a state-of-the-art loyalty platform that unifies PLDT Home, Smart, and Ka-Partner programs into one ecosystem aimed at delivering more personalized and rewarding experiences to millions of customers.
Capillary Technologies, a global leader in AI-driven customer loyalty and engagement solutions, is set to bring its expertise, scalable enterprise architecture, and proven track record to this partnership. According to PLDT COO Menardo Jimenez Jr., "Customer loyalty is key to the PLDT Group’s long-term growth," and with Capillary's platform, they aim to offer subscribers and partners a more personalized rewards experience with exclusive perks, curated offers, partner benefits, and tailor-made experiences based on individual preferences.
Santosh Reddy, Capillary's president for APAC, stated, "PLDT and Smart have consistently led the way in redefining digital experiences at scale, backed by a strong understanding of evolving customer expectations. Together, we look forward to building a more intelligent, engaging, and connected loyalty experience for millions of subscribers."
Written by urgent.news from Philippine Star Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
