Photokina camera expo is coming back from the dead... sort of. Here's what's really happening
For 70 years Photokina was the global event of the photography trade. After COVID, it vanished for nearly a decade. Now it's coming back to Cologne, or is it?
Photokina, a once-megaphone of the photography industry, is making a return to Cologne in 2027. However, the updated event, named Imaging World, will not be a replica of the original. Instead, it will be an extension of another German camera show, Koelnmesse. The move comes as a response to the void left by the legendary Photokina show, which was once the largest photography fair in the world for 70 years.
While Imaging World has held two previous events, it is not a new concept. The event, aimed at consumers and professionals, was originally held in Nuremberg, but has since moved to Cologne. Despite the nostalgia associated with Photokina, the new event faces challenges in attracting the same international industry members and consumers.
The Photography Show, held in London and Birmingham, is currently the largest event focused on imaging, with around 250 exhibitors.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
