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People Thought This $40K Kindergarten Dressed Its Teachers in Issey Miyake. The Truth Is a Lesson in Brand Perception

The internet thought it had discovered teachers in high-end designer clothing. It’s a valuable reminder of what signals your brand is broadcasting.

People Thought This $40K Kindergarten Dressed Its Teachers in Issey Miyake. The Truth Is a Lesson in Brand Perception

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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