‘No one believed in Hanuman Ansh, declared flop on day 8’: Producer on miracle that saved it

In the cinematic world of India, the devotional film 'Hanuman Ansh', which was inspired by Neem Karoli Baba, has transcended its initial status as a film and become a historic moment akin to 'Jai Santoshi Maa' from the past. This film, produced by 22-year-old Anupriya Nagar, proved to be a remarkable success with a budget of slightly under Rs 2 crores and grossing over Rs 425 crore at the box office within 62 days.

Anupriya, who initially joined the project for the emotional value it held, shared that initially, there were no expectations for the film's financial success, as it was a project rooted in its emotional significance. On the eighth day of its release, the industry deemed it a flop, which sent a wave of nervousness through the team. However, they understood that the film's success would largely depend on word-of-mouth, given its lack of known faces and first-time direction.

Despite the industry's skepticism towards the film, Anupriya decided to invest her savings, which she had accumulated over time, to support 'Hanuman Ansh'. The film was released theatrically, as the creators believed that building a community was more important than an OTT release. Anupriya also gave up a job opportunity in Zurich to finance the project, and she continues to invest in the film's future by starting her own production house.

The film's success has brought her recognition, but Anupriya remains focused on her mission to give back to society by establishing a foundation to aid children's education and health facilities. She plans to write a book on her journey with the film and Maharajji, and work on a trilogy of 'Hanuman Ansh' films. The film has now reached global audiences, released overseas on September 11.