Urgent.News

What's breaking now, across thousands of outlets.

Business

MS NOW Partners With FiftyPlusOne For Polling Analysis And Election Modeling As Midterms Approach

MS NOW has partnered with FiftyPlusOne for polling data, approval ratings, election modeling and analysis in advance of the midterms. The deal starts on Thursday, and MS NOW will be FiftyPlusOne’s exclusive national partner. G. Elliott Morris, head of analytics at FiftyPlusOne, previously was editorial director of data analytics at ABC News, including oversight of […]

MS NOW Partners With FiftyPlusOne For Polling Analysis And Election Modeling As Midterms Approach

We haven't written up this one. Deadline has the full story — the link below goes straight to it.

Read the original at deadline.com →

More in Business

Validating your idea is not customer discovery

“We’ve validated the idea.” I hear that sentence from founders more than almost any other, and it usually comes with evidence. Thirty people loved it. Two hundred joined the waitlist.

  • Validating ideas, not customer discovery: Focus on real problems, not opinions.
  • Avoid confirmation bias: Ask open-ended questions about past problems and costs.
  • Target behavior, not demographics: Identify customers who face the issue firsthand.

More from Thursday 8 October →