McLaren F1 announces deal with major company behind household brands
Formula 1 seems to be growing in popularity every minute, so it's no surprise that the sponsor pool is getting deeper and deeper. Today, the McLaren Formula 1 team has confirmed a new partnership with Procter & Gamble, a company behind some of the largest household brands in the world. The announcement arrives ahead of the Singapore Grand Prix sprint weekend, with the partnership boasting a ...…
The McLaren Formula 1 team has announced a new partnership with Procter & Gamble, a company behind some of the world's largest household brands. The collaboration comes ahead of the Singapore Grand Prix sprint weekend and will feature fan-focused campaigns across the Asia Pacific region, including brands such as Head & Shoulders and Oral-B.
P&G has a presence in approximately 70 countries and aims to support consumer engagement, mirroring McLaren's pursuit of innovation. The partnership will see products with both McLaren and P&G branding, along with promotional activities targeting fans of McLaren and P&G consumers in the Asia Pacific region. Both companies share a commitment to innovation and high performance, with P&G's trusted brands being part of consumers' everyday lives, while McLaren Racing inspires fans through performance, technology, and teamwork.
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