Makkah Chamber hosts workshop on AI and digital transformation in business

The Makkah Chamber of Commerce recently hosted a workshop focusing on the influence of AI and digitalization in fostering business growth and enhancing organizational efficiency. The event, titled "The Impact of Artificial Intelligence and Digitalization on Business Excellence," aimed to raise awareness about the significance of digital transformation and the integration of AI technologies to improve the business landscape, efficiency, and innovation.

The workshop addressed the swift changes in the business sector brought about by the continuous evolution of digital and AI technologies. It highlighted the new opportunities these advancements present for reimagining business models, refining operational processes, and elevating the quality of services and products. Furthermore, the workshop delved into how digitalization enables organizations to adapt to market shifts, leading to heightened productivity and superior levels of institutional excellence.

Additionally, discussions centered on the role of AI applications in data analysis, task automation, and service development. Attendees explored how AI can anticipate customer needs, thereby bolstering organizations' capacity to swiftly respond to changes and capitalize on new opportunities. The workshop underscored the importance of complementing digital transformation with the development of human capabilities and heightened technical awareness among employees.

It also emphasized the adoption of institutional practices that ensure the responsible and effective use of modern technologies, transforming them into added value that supports growth and sustainability.

This workshop is part of the Makkah Chamber’s ongoing commitment to supporting the business community, bolstering organizational readiness for the digital economy, and empowering entrepreneurs and business owners to learn about and capitalize on the latest technological trends in developing their enterprises.