LuLu Money Business partners with Mastercard to build a connected financial ecosystem for SMEs
Abu Dhabi: LuLu Money Business, the SME-focused financial services platform of LuLu Financial Holdings, has signed a Memorandum of Understanding (MoU) with Mastercard to build a more connected financial ecosystem for small and medium enterprises (SMEs) in the UAE. The MoU was signed at Investopia Bridge in Abu Dhabi, in the presence of Abdulla Bin Touq Al Marri, UAE Minister of Economy & Tourism,…
The SME-focused financial services platform of LuLu Financial Holdings, LuLu Money Business, has entered into a Memorandum of Understanding (MoU) with Mastercard to construct a more interconnected financial ecosystem for small and medium enterprises (SMEs) in the UAE. This collaboration, signed at Investopia Bridge in Abu Dhabi, was witnessed by key UAE officials including the UAE Minister of Economy & Tourism, Abdulla Bin Touq Al Marri, and the UAE Minister of Investment, Mohamed Hassan Alsuwaidi.
It was also joined by Adeeb Ahamed, Managing Director of LuLu Financial Holdings, and Mete Guney, Executive Vice President of Market Development, EEMEA at Mastercard.
LuLu Money Business stands on the shoulders of LuLu Financial Holdings' 17-year presence in the UAE and its already-established financial services capabilities. Its mission is to address the evolving needs of SMEs through the lens of a more connected financial journey, spanning from payments and expense management to cash flow and broader business requirements.
As SMEs become increasingly digital, with 74% of business decision-makers in the UAE expressing optimism about their business outlook over the next year according to the Mastercard SME Confidence Index 2026, the collaboration between LuLu Money Business and Mastercard provides an opportunity to deepen the financial services these businesses receive.
The partnership will see LuLu Money Business accounts issued by Ruya - an Islamic bank licensed by the Central Bank of the UAE - complemented by Mastercard's card solutions and a range of financial and value-added services. Beyond payment solutions, this collaboration will extend Mastercard's advisory and consulting expertise to LuLu Money Business's SME clients.
The collaboration reflects both parties' commitments to the UAE's growing economy and the evolving needs of SMEs in this digital age. It is a step towards a proposition that can evolve with SMEs and support their ambitions at every stage of growth.
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