JS Bank Wins Best Digital Experience in Pakistan at Asian Experience Awards 2026

JS Bank has been awarded the Best Digital Experience in Pakistan at the Asian Experience Awards 2026, organised by Singapore-based Asian Business Review. The accolade acknowledges the bank's exceptional digital banking experience, which encompasses its mobile app, WhatsApp banking bot, and Zindigi platform. The awards are determined by an impartial panel of industry experts and celebrate customer experience initiatives across Asia.

JS Bank's digital ecosystem integrates mobile banking, WhatsApp banking, and AI-powered services to simplify and make banking more accessible for its customers. The bank's AI assistant, JSense, assists users in navigating various banking services through conversational interactions via WhatsApp. JS Bank's digital platforms have garnered significant adoption, with customers increasingly relying on digital channels for routine banking activities, including card management.

The bank's mobile app and Zindigi continue to expand their reach, reflecting a growing customer preference for convenient digital banking experiences. Basir Shamsie, President & CEO of JS Bank, expressed appreciation for the recognition, stating that digital innovation is at the core of JS Bank's approach to banking. The bank aims to provide customers with a superior, secure, and user-friendly banking experience.

Shamsie highlighted the bank's commitment to building upon its digital offerings, which has resulted in the recognition. The Asian Experience Awards honor organizations across Asia for their work in delivering exceptional customer experiences across various industries. This achievement further strengthens JS Bank's portfolio of international awards for digital banking and technology.