Japan ranked best country in the world for fourth straight year
The Japan National Tourism Organization said Japan's strong showing reflected the appeal of its tourism resources and its distinctive qualities.
Japan has once again claimed the top spot in a global ranking of the most attractive countries to visit, according to a survey conducted by Conde Nast Traveler magazine. The fourth year in a row that Japan has topped the list, the country's popularity among international travelers continues to soar. In the U.S. edition of the magazine's Readers' Choice Awards, Japan was named "Best Countries in the World," beating out Italy, which placed second, and Ireland, Cambodia and Spain.
The surge in inbound tourism is evident in the record number of visitors to Japan, with a staggering 42.7 million overseas visitors recorded in 2025, according to the justice ministry. Tokyo's Haneda Airport was ranked the sixth best in the world, with Singapore's Changi Airport taking the top honor. The Japan National Tourism Organization (JNTO) attributes Japan's success to its unique attractions, including its hospitality, safety, and a blend of traditional culture, design, and technological innovation.
The organization hopes that continued international recognition will draw even more visitors to Japan. In the U.K. edition of the rankings, Japan placed second to Greece, with Italy, Turkey and Portugal rounding out the top five. The magazine highlighted Japan's culinary scene, hot springs, cherry blossoms, and extensive high-speed rail network as key factors in its appeal.
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