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Jake Plummer Says Customers Don’t Understand Mushrooms. He’s Trying to Change That.

After his NFL career, Plummer co-founded Umbo around functional mushrooms. Now he says the company’s biggest hurdle is educating customers who still hear “mushrooms” and think psychedelics.

Jake Plummer Says Customers Don’t Understand Mushrooms. He’s Trying to Change That.

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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