Jaguar unveils new electric car after ‘woke’ ridicule
Jaguar has revealed its new electric car two years after its controversial rebranding sparked a backlash with the firm accused of going "woke".
Jaguar unveiled its new electric car, the Type 01, two years after its controversial rebranding sparked a backlash accusing the firm of going "woke". The unveiling presented a gamble for the parent company, Jaguar Land Rover (JLR), which has invested significantly in reinventing Jaguar amid mixed reactions over the car's design and the brand’s all-electric strategy.
The Type 01 is a four-door "Grand Tourer" with a lengthy hood reminiscent of Jaguar's iconic 1960s E-Type. However, it comes with a substantial price tag, starting at £130,000 in the UK and $130,500 in the US. The electric motors are powerful, generating around 1000 horsepower and allowing it to go from 0-62 mph in 3.2 seconds. Jaguar claims the car has an impressive range of up to 320 miles at sustained highway speed, describing it as the "most technically advanced, powerful, and aerodynamic Jaguar ever engineered".
The unveiling was met with mixed reactions on social media. While some, like car journalist Steve Fowler, praised the car's design, others, such as Craig Kinnersley and Facebook user Ken Katch, called it an "unmitigated catastrophe" and likened it to an "illegitimate child" of a Cybertruck and a Bentley Continental, respectively.
Despite the polarizing design, Alistair Weaver from Edmunds praised Jaguar for the car's appearance, stating that if it had designed anything else, it would have had no hope. However, the firm faces a challenging market in the US, where EVs are becoming less popular.
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