J Balvin Teams Up With Bon Bon Bum for Global Special Edition
J Balvin and Bon Bon Bum have teamed up on a special edition that brings the Colombian artist’s visual identity to one of the country’s best-known candies. The collaboration, Bon Bon Bum x J Balvin, is expected to produce 55 million units for distribution in 15 countries, marking the first global-scale launch in the history […]
J Balvin and Bon Bon Bum have collaborated on a limited edition product, featuring the Colombian artist's signature visual identity. The special edition will be distributed across 15 countries, with 55 million units produced for the launch. The wrapper and stick are yellow, similar to the colors seen in J Balvin's career, while the candy features his smiling face and rays.
The traditional red strawberry flavor remains inside. The campaign is based on the phrase "toca chupar," which translates to "you have to suck." This expression symbolizes perseverance and hard work, relating to J Balvin's journey from working various jobs in the United States to becoming a global music star. Bon Bon Bum's "Siente tu BUM" platform encourages young consumers to pursue their passions and stay consistent in their goals.
The campaign began with a teaser in Bogota featuring a yellow mural with the phrase "Toca chupar," before introducing content about J Balvin's early struggles. This special edition marks the first global launch for Colombina's Bon Bon Bum brand.
Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
