Italy launches EU-backed probe into Microsoft-owned gaming companies

Italy's antitrust authority has launched an investigation into Microsoft-owned video game companies, including Activision Blizzard, over the use of virtual currencies. This probe is part of a broader European Union-coordinated initiative by the Consumer Protection Cooperation (CPC) Network, which has also taken action against other gaming companies such as Riot Games, Ubisoft, and Supercell.

The focus of these investigations is to promote transparency and fairness in the gaming sector, particularly in relation to in-game virtual currencies used for purchasing cosmetic upgrades, weapon enhancements, and other digital items. The Italian Competition Authority will lead the probe, collaborating with watchdogs from Norway and Denmark, with the aim of determining whether the companies may have infringed upon EU consumer protection rules, affecting consumers in at least three EU member states.

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