How Marriott’s leadership pipeline is helping it navigate Europe’s hospitality talent shortfall

Marriott International is addressing the hospitality talent shortage in Europe through a focus on employee development and leadership pipeline initiatives. With over 800 properties across Europe, the company ranks 15th on Fortune’s 100 Best Companies to Work For – Europe list. Chief Human Resources Officer for Europe, Middle East, and Africa, Francisca Martinez, emphasizes the company’s diverse career options and essential skills for success in the industry, such as interpersonal and commercial abilities, emotional intelligence, and strong commercial acumen.

Marriott offers apprenticeships, vocational training, and internal programs like “Voyage,” a 12- to 18-month rotational graduate program, to develop the next generation of hospitality leaders. Their Youth Champion Program, launched in 2025, has connected the company with schools, universities, and NGOs to promote hospitality careers and now has 61 champions across 37 countries.

The company believes that anyone can become a future leader at Marriott, regardless of prior experience. Through the “Elevate” program, frontline employees can receive targeted training, one-on-one coaching, and develop essential skills like language proficiency, tech skills, and business acumen. Over 2,600 staff have participated in this six-month program, resulting in improved employee retention and promotion rates.

Marriott also makes a concerted effort to connect employees with new opportunities through an internal job posting platform, ensuring internal talent is given preference when possible. Nearly 70% of Marriott employees say promotions go to those who best deserve them, compared to around half at a typical European workplace. Marriott has also supported refugees during crises, hiring more than 1,500 refugees across Europe and partnering with the Tent Refugee Women Mentorship Program to provide mentorship and job opportunities.