Hell Let Loose developer Expression opens new studio in Manchester "in response to what's happening in the talent market"

Expression Games, the developer behind Hell Let Loose and co-developer on Star Wars Galactic Racer, has opened a physical studio in Manchester. CEO Errol Ismail stated that the decision was driven by the demands of both its staff and co-development clients, as well as the talent market. The game Hell Let Loose: Vietnam has sold a million copies since its August release, and Expression has invested two years in co-development with Fuse Games on Star Wars Galactic Racer.

The studio, which launched in 2022 following the acquisition of the company by Firesprite, was always a part of their long-term growth plans but not at the expense of remote work. Ismail emphasized that the move was to create a creative hub for the team, offering a space for collaboration and different ways of working. The company maintains a flexible policy with no mandate for office attendance, allowing staff to decide how to use the space.

The Northern Quarter in Manchester was a factor in the decision, as it is a vibrant city with a thriving creative industry. The office will also support future co-development work and partnerships with local universities to promote talent development.