D2C Lifestyle Brand DailyObjects Raises ₹332 Cr To Expand Offline Presence
D2C lifestyle startup DailyObjects has raised ₹332 Cr ($34.3 Mn) in a Series C funding round co-led by Xponentia Capital…
Startup DailyObjects, a D2C lifestyle brand specializing in phone cases, watchbands, bags, wallets and wireless chargers, has secured a significant investment of ₹332 Cr ($34.3 Mn) in its Series C funding round. The round, co-led by venture capital firms Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital, has propelled the company's valuation to ₹1,050 Cr ($108.4 Mn).
Notably, DailyObjects' early investor Roots Ventures participated in the secondary transaction, exiting its stake with a remarkable 18X return on its initial investment of $2 Mn, made in February 2022. This substantial return followed Roots Ventures' doubling down on the startup during its $10 Mn Series B round in 2024.
The fresh funding will enable DailyObjects to bolster its offline retail presence, deepen its product and research and development capabilities, reinforce its brand, and explore opportunities in international markets. Notably, the company plans to establish 150 exclusive brand outlets (EBOs) across India over the next five years as part of its expansion strategy.
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