Condé Nast Traveler readers vote Seoul as No. 1 big city
A vibrant mix of centuries-old tradition, hyper-modern technology, and unstoppable pop culture has officially shifted Asia’s travel center of gravity. Seoul has taken the crown as the world's best big city. In the 2026 Readers’ Choice Awards published this week by Condé Nast Traveler, the capital of Korea dethroned Tokyo to secure the No. 1 spot for the very first time. The victory marks a…
Condé Nast Traveler readers have crowned Seoul as the world's top big city, marking a significant shift in travel preferences. The South Korean capital edged out Tokyo to claim the No. 1 spot in the 2026 Readers’ Choice Awards, a first-time achievement. This victory follows Seoul's fifth-place ranking last year and surpasses other major global cities such as Shanghai, Sydney, Paris, and Singapore.
Over 798,000 readers participated in this year's 39th annual survey, reflecting a noticeable change in how Asian metropolises are perceived by globetrotters. While the city's rising popularity was initially driven by the buzz around K-pop, Korean dramas, and skincare, the poll's outcomes highlight Seoul's rich, 2,000-year history and its unique blend of modernity and tradition as the primary drivers of its enduring charm.
Walking through Seoul, tourists can seamlessly transition from the city's cutting-edge, neon-lit districts to serene courtyards adorned with traditional hanok architecture, embodying the unique juxtaposition that captivates visitors.
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- Condé Nast Traveler readers vote Seoul as No. 1 big city koreatimes.co.kr
