'Cheaper to buy everyone new TVs' as regions lose terrestrial channels
While some residents who still rely on their aerials are sad to lose channels, others say they have already switched online.
In parts of South Australia and New South Wales, residents are grappling with the news that they will lose Network 10 channels, including 10, 10 Drama and 10 Comedy. These channels are set to disappear at midnight following failed negotiations for a new broadcast deal. Experts suggest that it would be more cost-effective to provide all households with smart TVs rather than continuing to fund terrestrial television, as advertisers are shifting their budgets online.
The cost of maintaining a terrestrial service is now higher than the revenue generated through advertising, particularly affecting regional areas. Professor Terry Flew, a digital communication and culture expert from the University of Sydney, notes that traditional broadcasters worldwide are facing financial challenges due to the rise of streaming services.
About 20 to 30 percent of commercial broadcaster audiences have already migrated to streaming platforms. While some residents, like 54-year-old Talie Teakle, have already transitioned to on-demand streaming, others, such as Mount Gambier's Rosy Smith, express disappointment at losing their free-to-air television. Smith believes the decision disproportionately impacts the regional community, questioning why it disproportionately affects residents in rural areas.
Written by urgent.news from ABC News AU's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
