Boltlike Launches Next-Generation Audience Intelligence Ecosystem at MADsemble 2026

Boltlike Solutions, a Brillanz Group entity and Official Audience Intelligence Partner of MADsemble 2026, introduced its state-of-the-art audience measurement and intelligence ecosystem at The Nishat Hotel in Lahore. The launch took place alongside an industry discussion titled, "The Audience We Think We Know – One Audience. Many Screens."

The conversation brought together PEMRA, broadcasters, media agencies, advertisers, and OTT platforms to explore the evolving audience landscape and the need for a more sophisticated measurement approach. As viewers shift between television, YouTube, social video, streaming, and connected screens, Boltlike presented three innovative propositions to offer advertisers, broadcasters, and media agencies a more comprehensive and autonomous understanding of audience behavior and attention across various platforms.

The three propositions include BoltTAM, an audience measurement platform licensed by PEMRA to track television viewership at an individual level; BoltAI, a digital audience intelligence platform monitoring user engagement across YouTube, Facebook, TikTok, and other major digital platforms; and BoltCTV, a connected television solution combining live TV, on-demand content, and apps into a single, measurable connected-screen environment.

Bilal Qureshi, Founder and Group CEO of Boltlike Solutions and Brillanz Group, emphasized that the audience has not disappeared; instead, it has migrated across screens, creating a fragmented data landscape. The challenge now lies in making sense of the billions of fragmented audience signals. Boltlike aims to move beyond counting ratings, views, and followers in isolation, instead focusing on understanding how audiences engage with content, how these engagements overlap across platforms, and where their attention is directed.

The Boltlike panel consisted of two discussions, "The Viewer" and "The Currency," featuring industry leaders addressing the changing audience behavior and the evolving role of audience measurement in media and advertising. "The Viewer" examined the shifting audience habits across various platforms, while "The Currency" explored the current methods of audience measurement and their impact on media planning, buying, and advertising investment.

The panel discussions featured industry representatives such as Umair Masoom, Founder & Group CEO of myco Holdings; Waqas Junaid, Director of Digital Products and Strategy at Jazz; Arij Awais, Director of Marketing & Growth at foodpanda; and Farhan Khan, CEO of Z2C Limited, for "The Viewer." They were joined by Sikander Choudry, Executive Member of PEMRA; Jerjees Seja, CEO of ARY Digital Network; Ateeq Ur Rehman, CEO of WPP Media; and Bilal Qureshi, Founder of Boltlike Solutions, for "The Currency."

Faisal Paracha, Managing Director of Boltlike Solutions, noted that BoltTAM, BoltAI, and BoltCTV each provide a unique perspective on the audience, and the goal is to leverage these independent signals to create a more valuable understanding of the audience, without compromising on their autonomy in media buying and selling. The post Boltlike Launches Next-Generation Audience Intelligence Ecosystem at MADsemble 2026 appeared first on ProPakistani.