As it lays off developers and closes studios, Xbox gets into the movie business
Asha Sharma's latest big move is all about bringing "franchises" to the world in ways that don't involve games.
Xbox has announced a new division called Xbox XP, focused on film, television, consumer products, partnerships, and live experiences. Xbox XP will be led by Kayleen Walters, who previously served as president of Minecraft studio Mojang and held various roles at Microsoft and Lucasfilm. The division aims to bring franchises to new audiences through linear storytelling, create authentic products, host live events, and develop brand partnerships.
Xbox CEO Asha Sharma explained that the name "XP" is a play on experience points and represents four investment areas for the company. This move comes amid layoffs at Xbox, where developers are being let go while new departments are formed. The announcement has raised questions about the practical impact of these initiatives and whether they align with Microsoft's stated goals of streamlining Xbox.
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