Amazon’s new Alexa Tablets are an iPad-inspired reboot, complete with the Play Store

Amazon has unveiled a new lineup of Alexa Tablets for the holiday season, aiming to regain relevance in the tablet market. This time, however, the company is ditching the "Fire" branding entirely, opting for devices that closely resemble iPads. The three models include an 8-inch entry-level competitor, an 11-inch base model, and a 12-inch "Pro" version.

Each tablet features an aluminum body and comes in various colors and storage capacities. Despite their higher price, the tablets offer competitive pricing compared to other market offerings. While specifications are not particularly impressive, the standout feature is the integration of Android with proper app support through the Play Store, including popular apps like YouTube.

The 12-inch model, in particular, boasts a high-resolution display, quad speakers, and a powerful MediaTek Dimensity 8400 processor, marking a significant step up from previous Amazon tablets. Amazon is also offering optional accessories, such as styluses and keyboards, for added functionality. Pricing varies depending on the model and configuration, with the base 12-inch tablet priced at $500, and the 16/256GB variant priced at $680.