Amazon retires the Fire brand for tablets after 15 years, replacing it with Alexa Tablets that run Android and ship on October 14, including the $499 12 Pro (David Pierce/The Verge)
They're powerful, priced to move, and filled with AI ideas. Don't you dare call them Fire tablets.
Amazon is discontinuing the Fire brand for tablets after 15 years, introducing Alexa Tablets powered by Android to hit store shelves on October 14th, including the $499 12 Pro model. These devices, named Alexa Tablets, aim to integrate Alexa Plus with computing and deliver excellent tablet performance. Unlike previous Fire tablets, these run Android, offering Google Play support and access to Amazon apps and services, with three models available: Tablet 8, Tablet 11, and the flagship 12 Pro.
The 12 Pro, starting at $499, features a 12.5-inch screen with a 120Hz refresh rate, 500 nits of brightness, and a unique Nanomatte display for enhanced contrast and reduced glare. Equipped with a MediaTek Dimensity 8400 processor, the device positions itself as a potential iPad competitor, blending consumption-focused features with productivity tools like a keyboard case and stylus.
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