AI hardware startup Natura unveils Interface, a $99 smart ring that connects to AI agents and apps, including Muse, Instinct, Claude, Grokbot, and ChatGPT (Aisha Malik/TechCrunch)
Meet Interface, a new $99 smart ring from AI and hardware startup Natura that's designed for the era of AI agents.
Natura, an AI and hardware startup, has unveiled Interface, a $99 smart ring that allows users to interact with AI agents and apps, such as Muse, Instinct, Claude, Grokbot, and ChatGPT, with a press of a finger. The ring doubles as a health tracker, monitoring metrics like heart rate, HRV, sleep, and activity. Natura's CEO, Carlo Edoardo Ferraris, founded the company after years of building consumer hardware, convinced that AI needed a new kind of interface to seamlessly integrate with daily tasks.
Interface connects with various AI agents and apps and can be worn 24/7, making it an extension of the user. Ferraris envisions the ring eventually replacing many screen-based tasks, from filling out forms and messaging to drafting presentations. The ring will initially offer a $99 price point, with plans to raise it later. Natura will provide a free period before charging a $9 monthly subscription fee.
The ring's manufacturing costs are comparable to other notable health-focused rings, but Natura plans to price it lower initially to drive adoption. Interface's unique combination of health tracking and AI integration sets it apart from other smart rings in the market.
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- Natura’s $99 smart ring puts AI agents on your finger techcrunch.com
