Adidas sues Australian label White Fox over four stripes design
The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.
Adidas is taking legal action against Australian fashion label White Fox for allegedly selling and promoting clothing with a design that is too similar to Adidas' iconic three-striped logo. The German sportswear company claims that White Fox's four-striped clothing infringes on its trademark, which has been protected in Australia since 1957.
Adidas had previously requested that White Fox cease selling and advertising the controversial items since March, but the Sydney-based company refused. The fast-fashion retailer has gained popularity among teenagers and young adults in Australia, the UK, and the US, using billboards, bus advertising, and social media influencers to promote its brand.
Adidas is seeking damages from White Fox, including compensation for the profits made from the infringing products, interest, and legal costs. The case is set to begin at the Federal Court on Friday, with both Adidas and White Fox representing themselves.
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