X expands its ‘Gametime’ sports hub beyond the NFL, starting with MLB
X is turning its NFL-focused Gametime feature into a year-round sports destination, starting with MLB and with other professional leagues to follow.
After announcing NFL Gametime in August, X has now expanded its "Gametime" feature to include Major League Baseball. This new MLB experience will allow fans to follow and engage in postseason discussions, with scores, stats, team and league content, news, creator content, and real-time discussions all organized in one hub. While the full expansion to include all professional sports is still ongoing, the MLB addition arrives this month.
X aims to attract advertisers seeking to reach highly engaged sports fans through live sports, with content from other leagues, including the NBA, expected to be added soon. The feature's introduction follows X's recent settlement in a legal battle with the World Federation of Advertisers, aimed at improving brand safety and moderating standards.
Written by urgent.news from TechCrunch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
