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The NHL Tried to Win Over ‘Heated Rivalry’ Fans With ‘Hot for Hockey’ Ad Campaign. Now It’s Backtracking Amid Backlash

The ad campaign drew criticism as the league continues to wrestle with how to appeal to an unexpected new group of fans.

The NHL Tried to Win Over ‘Heated Rivalry’ Fans With ‘Hot for Hockey’ Ad Campaign. Now It’s Backtracking Amid Backlash

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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