Sportartikel: Pumas größter Aktionär kommt aus China
Der Wettbewerber Anta hat ein Aktienpaket aus Frankreich übernommen. Das chinesische Unternehmen spielt im Ranking der weltgrößten Sportartikel-Hersteller selbst oben mit.
Herzogenaurach – The German sportswear company Puma has now become largely a Chinese-owned entity. Chinese sports products company Anta Sports Products Limited has completed the acquisition of the French shareholder Artémis SAS's share package, making Anta now the largest Puma shareholder. The company revealed this in Herzogenaurach.
Anta holds 29.06% of Puma's shares. Arthur Höld, Puma's CEO, welcomed Anta as the company's largest shareholder, praising the long-term commitment as a testament to trust in their strategy, management team, and future. Puma plans to continue operating as an independently run company. Anta Chairman Ding Shizhong described Puma as an "iconic brand," seeing significant long-term potential.
In a joint statement, he expressed full confidence in the management team and strategic direction. Puma, once the world's third-largest sportswear company behind US leader Nike and local rival Adidas, has recently faced significant financial difficulties, sliding into loss and experiencing revenue declines. In 2025, Puma's revenue was only €7.3 billion, with a record loss.
The company has dropped in the rankings of sportswear conglomerates, trailing behind its largest shareholder Anta. Meanwhile, Anta has been on a growth trajectory, acquiring well-known sportswear brands in the US and Europe, such as Wilson (tennis, golf), Arcteryx (outdoor), and Atomic (ski). Puma hopes the acquisition will provide valuable insights into the important Chinese sportswear market, which is not only the world's largest but also the one with the greatest growth potential.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
