Shin Ramyun Cup Floats On Thames
A 6-meter-tall giant Shin Ramyun cup appeared on the River Thames, a symbol of London, England. Nongshim launched a large-scale campaign promoting the Shin Ramyun brand by touring major landmarks in London on the evening of Oct. 6 local time.This campaign was centered around attractions visited by m
A giant 6-meter-tall Shin Ramyun cup appeared on the River Thames in London on October 6. According to Korea IT Times, the cup was part of a brand campaign by Nongshim to promote Shin Ramyun to a wider audience in Britain.
The cup, which was illuminated and fitted with giant chopsticks, was designed to look like a freshly prepared bowl of hot Shin Ramyun, with steam rising from it. It set off from Royal Docks in the afternoon and passed by landmarks such as the London Eye, Big Ben, Tower Bridge, and Southbank.
The campaign, with the message "Work done. Day done. SHIN ME," aimed to position Shin Ramyun as a small moment of personal relaxation after a long day, not just a quick meal. BusinessKorea reported that Nongshim launched the large-scale campaign by touring major landmarks in London on the evening of October 6.
Brief written by urgent.news from BusinessKorea, Korea IT Times — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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